Social media · Strategy · Content · Creators

Social media
built on strategy.content.community.creators.culture.results.

Every brand has a story worth telling. Most of it gets lost somewhere between the idea and the feed. Dezsö Creative finds the thread, shapes it into a plan, and turns it into content people stop for, come back to and share.

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Services

Strategy + content, under one roof.

Most brands have one or the other. A plan nobody executes, or content with no plan behind it. I do both. Strategy finds your story, content tells it and creators carry it further, so every post has a reason to exist.

Strategy

The thinking

Every good story needs a plot. We start with where you are now and where you want to be, then map out the channels, formats and habits that will get you there.

  • Social audit2–3 weeksA clear read on what's working, what isn't, and what your competitors are doing better.
  • Brand voice & positioningWorkshopHow you sound, what you stand for, and what you won't post.
  • Channel strategyPer platformWhich platforms deserve your time and what each one is for.
  • Content pillars & calendarsQuarterlyThemes, formats and a posting rhythm your team can keep up with.
  • Influencer & UGC strategyPer campaignWhich creators fit your brand, what to brief them on, and how to measure what they deliver.
  • Analytics & reportingMonthlyNumbers that link back to business goals, not vanity metrics.

Content

The making

This is where the story gets told. Scroll-stopping work shot, written and edited for each platform, with a consistent look that feels like you.

  • Short-form videoReels · TikTokConcept, filming and edit for vertical video that holds attention past the first second.
  • Photography & art directionShootsPlanned shoots that give you a library of on-brand imagery.
  • Copywriting & captionsOngoingHooks, captions and carousel copy written in your voice.
  • Community managementDailyReplies, DMs and conversations handled with care and personality.
  • Creator partnerships & UGCSourcing · BriefingFinding, briefing and managing creators, plus UGC that feels native to the feed.
  • Campaigns & launchesProjectLaunch plans and content for a product, event or rebrand moment.
Retainer

Always on

Monthly strategy and content for brands that want social handled properly, every week.

Project

One-off

A strategy, a launch campaign, an influencer push or a content shoot with a clear start and finish.

Freelance

Agency support

An extra pair of hands for agencies. I slot into your team to support on a specific client project, or cover holidays and leave so nothing slips while someone's away.

About

Hi, I'm Julia.

Julia Dezsö, founder of Dezsö Creative

I'm a freelance storyteller with seven years in digital communications strategy, creative and content.

My background is in words. I studied English Literature at UCL and Media & Communications at Goldsmiths, and that's still how I approach social: find the story first, then work out how to tell it.

I'm based in London and have worked at agencies large and small, at start-ups and in-house, managing everything from teams of two to operations of 200.

I'm also the founder of one of London's largest social tennis communities, so I know what it takes to build a community from scratch and lead it.

7yrsIn digital comms, strategy and content
2–200The size of teams and operations I've managed
FounderOf one of London's largest social tennis communities
My Work

Selected case studies.

John McKie smiling on a shingle beach in a floral jumper and backwards cap
Reel
John McKie's Instagram feed in a bold pink, orange and purple visual identityFeed
John McKie · Mighty GoatsFull service · 2026

Building a thought leader in email marketing.

The brief. John is a father of six building Mighty Goats, an email marketing agency for founders, coaches and community leads. He knows his subject inside out and has plenty to say, but between the agency and a busy home, there was never time to turn that knowledge into consistent content.

What I did. I gave his expertise a platform: a social-first take on his already bold visual identity, a video strategy built around his opinions and know-how, content pillars that position him as a go-to voice on email marketing, and a posting cadence that fits around running a business and raising a family.

200K
Views & impressions this year
+1,474%
Views since January
+1,773%
Engagements since January
+97%
Followers since January
3.19%
Average engagement rate
451
Posts published across Instagram, TikTok and YouTube
Thought leadershipVisual identitySocial media strategyContent pillarsVideo editing
Network Ace players lined up on a London tennis court with their rackets
Reel
Network Ace Instagram feed showing session posts, the app launch and reelsFeed
Network AceFounder · 2025–now

Making tennis cool again.

The idea. Build a social tennis community in London from nothing, and give people a reason to pick up a racket and keep coming back.

What I did. I founded Network Ace and built its social presence across Instagram, TikTok and LinkedIn: weekly session content, a creator-led reel series, and the launch of the Network Ace app. The community now runs in London and Manchester, and 55% of players come back for another session.

2.9M
Cross-platform views
56K
Cross-platform engagements
4.96%
Engagement rate
3.7K
Total attendance
2.5K+
App users
18
Locations across 2 cities
CommunityShort-form videoApp launchEvents
Contact

Let's makesomething worthscrolling for.

Email
iamjuliadezso@gmail.com

Tell me a little bit about your brand and what you're after, and we'll book in a call to discuss further.

Social
@dezsocreative ↗

Behind the scenes, new work and the occasional opinion on the algorithm.